It’s important to know best practices when it comes to checkout, as they can make a big difference in the number of customers who complete their order. You might think that sending them to a page full of distracting images and links will help increase conversions, but it actually does the opposite!
1. Clear Call to Action
When it comes to designing a checkout, you want to help your users get from A to B as quickly and easily as possible. This means providing a clear call to action in addition to clear steps on what they need to do next.
It's not enough for your users to simply know where to click; you also want them to feel confident that clicking that button will take them exactly where they want (and expect).
2. Създайте чекаут на една страница
Едностъпковият чекаут е бърз и лесен начин да завършите поръчката си. Той осигурява по-плавно изживяване за вашите клиенти, подобрява процента на реализация и не изисква клиентът ви да напуска страницата.
3. Only ask for the information you need
One of the biggest mistakes you can make when it comes to checkout is asking for too much information from your customers. Asking for unnecessary information will only frustrate them and may even lead to fewer sales in the end.
It's important when you ask customers for information on your site that you do it in a way that is relevant and useful to them – not just convenient for your business or product.
When asking for personal information like addresses, phone numbers, and email addresses, try to avoid asking too many questions. Instead of asking the customer to enter their address twice, ask them if they want to receive product updates or promotions related to their purchase.
4. Add validation to fields
Credit cards and email addresses are some of the fields that we at Vista must validate at checkout. We’re looking for consistency to increase conversion rates and reduce cart abandonment – these validation checks only serve as a small percentage of what happens behind the scenes during checkout! We want to make sure that the person using the product is actually using their own email address, so we validate this field by making sure it has an “@” in it. We also need to make sure that everyone using the product has entered enough digits for their credit card number (and not just a bunch of letters).
5. Enable social login
Social login is an important part of modern e-commerce. It’s more secure, convenient, and scalable than traditional login. If your site doesn’t support social login, it’s time to think about it.
6. Remove Distracting Images and Links
Here are some tips if you want to make your checkout as clear, concise, and easy for people to complete as possible:
- Remove any images or links that are not necessary. Why clutter the form with things that are not essential to collecting the information you need?
- Make sure your text is clear, concise, and in a different color than the form fields.
- Even use a different color for the buttons so that they stand out from everything else on the page. This can help people who have trouble with different colors.
7. Make your form responsive
Your checkout process should be easy to use on mobile devices. A user with a small screen can’t see as much information at once and may have trouble filling out your form.
8. Offer guest checkout
Guest checkout is a faster way to complete your order, and you can do it without creating an account or having to log in every time. It's good for regular customers, new customers, and returning customers.
Conclusion
In this post, we’ve covered the best practices for optimizing your checkout for faster and easier conversions. We hope you now feel better equipped to create an intuitive user experience that will make all your customers happy!
